Just got my Mystery Writers of America June/July newsletter The 3rd Degree. James Grippando has a great article about the state of mass market publishing. It's "in the toilet" in case you didn't know.
James says: "The sole remaining mass market demographic is the poor slob who is stuck in the airport with absolutely nothing to read."
I've been ringing this alarm bell for years, but of course when you write mass market you tend to notice these things. One of my first blog posts questioned whether mass market fiction was dead.
I'm afraid it's too late, but I always see a half-empty glass. But I'm still afraid it's too late.
James suggests encouraging people to buy new, and educating readers. but I have to admit I have a hard time expecting someone to pay eight bucks for one of my paperbacks. i feel guilty about that.
If you're a member of MWA, check out the article.