i just received a threatening email accusing me of trademark infringement. jeesuz! i don't give a flying f*** what these things are called. what is wrong with people?
all better now
updated message from flying f*** airlines. (trademarked)
for those who missed it, I received the following email about the phrase "book trailer". what i found particularly interesting and telling is her repeated statements about having contacted the person who made my video -- which i knew wasn't true. it does appear BOOK TRAILER was trademarked in 2002, but i really doubt that could ever hold up in court. like tanya said, it's a descriptive phrase. plus the word trailer being used in this manner wasn't this person's idea to begin with. for now i've removed the BOOK TRAILER ad from my template. not sure what we'll do about that. i always preferred to call them book videos anyway.
Dear Ms. Frasier,
It was brought to my attention that you are using the
term "Book Trailer" to advertise your video. I'm sure
you aren't aware that the term is a US Registered
Trademark to Circle of Seven Productions, the original
creators of Book Trailers.
Our attorney has advised us to start by asking you to
please change the term name. The person who made this
video for you is aware of this issue. She may feel
that she is above the law, but you may not feel that
We aren't trying to threaten anyone, but to inform
people that the term was registered. We have invested
a great deal of money for this term. Should it not be
changed we will have to inform your publisher. We
truly hope it doesn't come to that.
I'm sorry that the person who did this for you did not
tell you that we've contacted her prevsiously.
Please respond within 10 days to let us know your
intent on this issue.
Thank you for your understanding.
Sheila Clover English
Circle of Seven Productions