i keep trying to figure out how the amazon spotlight reviews work. i did a google search and ended up on an amazon message board where people were talking about how the negative spotlight reviews were impacting sales in a huge way. i tried to get in on the conversation, but this was some kind of private programmer board. they were saying that the negative reviews eventually got bumped by a good one, and then sales went back up. i know that's not the case. one of the few negative reviews posted on amazon for hush has been a spotlight for two years. there's another spotlight negative review for sleep tight that's been up since 2003 even though good reviews have followed. i know these negative reviews impact sales. as soon as they're posted you can see the rating change drastically -- and remain changed as long as the review is a spotlight.
two of my spotlight reviews were posted by the same person, someone who obviously knows the triggers for getting a spotlight. length is one. breaking up the review is another. i also suspect that certain words are triggers. things like good and fan.
anybody know anything about this?